Sunday, July 1, 2012

Aaron's Books on Main.. the First 6 Months

First, welcome to our new (revamped, brought back from the dead) blog. We're going to try and maintain this with all the staff contributing, so you can keep on top of store happenings, industry related news, and our own book reviews (those darn staff pick signs just don't have enough room for us to rave about our favorite books!).

Just six months ago we moved into our new spot on Main Street (remember that rain-soaked parade in late December??!!?). The move itself was quick and relatively painless ... if you don't count the bitter cold and all the doors open. We're still adapting to the new spot and a few of its challenges (like no back door and limited storage), but the benefits far outweigh the disadvantages. We do still get the occassional, "Oh look there's a bookstore in town", and are starting to see a lot of relieved faces of our Summer tourists, thinking we had closed permanently, then finding us around the corner on Main with "Phew! You didn't close, we love coming here each Summer".

While the space may be smaller (yep, you read that right our new space IS smaller, it just doesn't feel that way!) our outreach has been larger this year. We're now working with more non-profits, schools, and libraries to bring fundraising, books, and events to help their mission. 

We are especially proud of our largest event with more than 600 attendees hearing Pulitzer Prize Winner Geraldine Brooks in May, which we co-sponsored with the Council of Friends of the Lancaster County Libraries.  With that event alone we raised more than $10,000 for the 18 public libraries in the county (woot!).

As with any retail business, we're making adjustments to our inventory, both new and used, to meet our customer's needs. Our kids' sections are still stocked with the best of the best in children's literature. Sam still has her "tween" section of books for young girls ages 10-13 (and now has a special page for those books on our website!). We've added more and more Indie Bestsellers each week, and we have them featured (and discounted) on tables as you enter the store. Our Local history and authors sections are growing. Our cookbook sections features more unique titles, and our History sections are being cultivated by Bud (Aaron's grandaddy ... a self-certified Civil War buff). Grammy is keeping us full of well-crafted Histoical fiction books ... and is now hosting a Sunday afternoon tea book group for that genre. 

So what were our big sellers the first 6 months? Numbers 1 & 2 are no shock. Number 3 is a constant on our bestselling list (our bestselling novel of the past four years) ... it's great to see it beat out trilogy books, and it is a testament to great writing and indie bookselling spirit. Debuting on our list are three indie bookstore supporters that we love to handsell.

1) The Hunger Games
2) Fifty Shades of Grey
3) Looking for Salvation at the Dairy Queen
4) Mockingjay
5) Catching Fire
6) Stella Batts: Needs a New Name
7) The Book Lover
8) Tugger & Mini-Mew
9) The Baker's Daughter ( #1 Hardcover Adult Book!)
10) Stella Batts: Hair Today, Gone Tomorrow

#1 Non-Fiction- Lady Almina and the Real Downton Abbey

#1 Picture Book- Goodnight, Goodnight Construction site

* note- these do not include our large offsite and author events

Happy Reading as we enter the 2nd half of 2012!

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